Day: January 16, 2018

Snapchat considers integrating 3-second ads in between snaps

Snapchat’s has always been a prime media space for advertisers to get messages out, often being confined to less that one second to create brand awareness. But as the messaging service’s popularity begins to level out, advertisers are finding less incentive to work with Snap Inc’s platform, as users almost always skip advertisements on Snapchat. Although Snapchat has typically aired on the cautionary side of imposing ads on its user base, the ad sales team has pushed for the company to consider implementing three-second, non-skippable ads. Much like Youtube’s advertising model, certain ads on Snapchat will not be able...

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Twitter explains why it will not ban Donald Trump from tweeting

Twitter Inc. cleared the air regarding controversial world leaders and how they use Twitter about a week ago. Not pointing the finger at anyone in particular, the social media company posted a fairly short blog post titled World Leaders on Twitter, explaining how its service “is here to serve and help advance the global, public conversation. Elected world leaders play a critical role in that conversation because of their outsized impact on our society.” If we were to take a wild guess, Twitter may have been referring to tweets from U.S. President Donald Trump, as he may have put...

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