Blockchain technology was a hot topic in 2017, as the ledger system saw exponential innovations added to its mainframe. Blockstack, founded in 2013, has put forth effort to creating a decentralized system for users to consume media content.

“We’re living in a time period where the new incumbents like Amazon, Google, and Facebook have firmly established themselves, and are near monopolists in their markets,” venture capitalist Albert Wenger told MIT Technology Review. “If we want a long-term, open playing field for innovation, we’re going to need new, decentralized infrastructure.”

This is why Blockstack is designing its decentralized architecture around user control, implementing virtualchain technology to help achieve this goal, at least according to the white paper.

“We’re trying to turn the existing model on its head,” added Ryan Shea, CEO and cofounder of Blockstack. “You can try to work with the existing model from within, but sometimes it’s easier to step outside of it and build something new from a clean slate.”

Blockstack introduces new decentralized apps that you access through the Blockstack Browser. With Blockstack, users can own their data to better maintain privacy, security and freedom.

Mess around with the browser and jump on the blockchain bandwagon in 2018. This could be the first big player in media entertainment becoming a key component of blockchain’s infrastructure. With apps like Ongaku Ryoho‘s music player and Guild‘s journalism services, the sky is the limit for new innovations on this decentralized network.